So we asked ourselves...What if the Award is an Idol? If the Award is an Idol, then it has to be personified with a back story. There has to be a legend surrounding how this Idol came to be... And thus a legend is born.

Our influence infuses every element and asset created from digital, to print, to social, to venue.

Every screen in the venue and digitally needs to convey the epic execution for this Awards Show.

Our typographic influences pull from ancient calligraphy mixed with some new school flavor. It pays homage to the “the art of giving form to signs in an expressive, harmonious, and skillful manner.” One could argue that Calligraphy was one of the first forms of artistic promotion.

The audience and communication is vast, leading up to the Awards Shows throughout the year. The digital package needed to be flexible and still remain true to the vision.

Creating a sense of urgency and teasing the vision to debut at the PromaxBDA conference in June, was our objective.

Five days of shooting, with practical elements, dramatic lighting, skillful crews and amazing talent. Our partners in crime brought their best game… and we had a whole lot of fun doing it!